Marketing professional with extensive experience in digital program creation and implementation, focusing on lead generation and direct response programs.
Specialties: Paid Search, Search Engine Optimization, Analytics, Affiliate Marketing, Remarketing, Display / Mobile Advertising, Email Marketing, B2B
Platforms: Google AdWords, Analytics, Tag Manager, Marin, Marketo, Hubspot, Bing Ads, Facebook (FBX), Twitter, Google+, YouTube, Linkedin, Callidus Cloud, Salesforce, AdRoll, Yahoo Gemini, Sharpspring, Crazy Egg & Eloqua
July 2015 - Present
Ultegra Financial Partners
Assisted in the ground-up development of marketing programs to increase qualified traffic while also concurrently developing relationships and processes to monetize less qualified traffic. Forged relationships with affiliate networks, lead buyers, and local banks in an effort to offset marketing spend. Developed a variety of direct-response and lead nurture campaigns to increase digital traffic and build brand awareness. Assisted in development of customSalesforce objects, allowing direct integration of an auto-dialer, SMTP provider, automated document creation tools, and marketing automation platform enabling real time delivery of data to external platforms, strategic partners and customers. Reported directly to the CEO.
- Development of end-to-end marketing communication strategies designed to meet business objectives
- Identification of product-specific segments and development of target customer user personas and profiles
- Provided oversight on the development of demand generation plans by solution area and partner
May 2014 - July 2015
Worked in-house to plan, execute and optimize marketing efforts supporting lead generation and decrease marketing costs. Managed, analyzed tracked, and optimized over $1 million dollars in total spend across a variety of tactics. Made strategic recommendations for expansion based on spend and conversion data to help expand current efforts and test additional tactics to ensure scalability. Managed external resources to oversee web development and expansion. Reported to the VP of marketing.
- Ensured timely delivery of high quality deliverables to product management, marketing and sales departments
- Supported the development of content for external and internal marketing and promotions activities
- Managed all digital marketing efforts by closely tracking campaigns and responding to data
May 2012 - June 2014
Digital Strategist, Global Marketing
Client-facing role offering digital work in unique markets based on pre-determined KPIs and company goals. Responsibilities included digital media planning and buying leveraging a variety of tactics, from search to affiliate, display, remarketing and social. Managed international team of freelancers to creative and develop localized marketing materials. Managed an average monthly spend of $50K across multiple markets and tactics. Reported to the Associate Director of Marketing.
- Executed client-centric digital marketing activities, including paid advertising and search engine optimization
- Prepare and deliver monthly client reporting on all managed marketing programs
2005 - 2009
University of Colorado Boulder
B.S. Advertising & Marketing
Graduated from the school of Journalism and Mass Communication with a focus in creative advertising and Marketing. On-major GPA of 3.7.
CMO & Founder / New Epoch Software
Ryan was part of a small marketing team charged with large projects and high-volume lead generation in several of the most competitive business spaces reachable with online marketing campaigns. He was an absolute pleasure to work with. Despite rapidly changing business conditions and tough objectives, he always showed up on-time, with enthusiasm, ready to deliver his best work. Every day I worked with Ryan, he taught me something new. His ability to stay current on technology is second to none, and to this day he still sends me late-breaking news articles in our field. I look forward to working with Ryan again in the future.
Expert, 6 years
A strong and actionable marketing strategy essential for tracking and optimization of any marketing effort.
SEM / SEO
Expert, 5 years
Experienced in creating and optimizing paid and organic campaigns on a variety of networks, including: Google AdWords, Microsoft/Bing & Yahoo Gemini
Social Media Marketing
Advanced, 4 years
Keeping a brand's message up-to-date, interacting with customers, and growing a fan-base is essential for any marketing program.
Advanced, 3 years
Landing page development, CRM integration, Marketing Automation, program tracking, reporting and optimization.